Bring your creative vision to life. How?

What would it be like, if we were to say there isn’t any thin line that exists between your imagination and the real world? Augmented Reality (AR) makes it possible to remove that.

Augmented Reality changes the way we work, learn, shop, and connect with the world around us. It makes it possible to visualise the things that otherwise would be impossible or impractical to see otherwise.

What is Augmented reality?

An Augmented Reality program helps overlay digital content and information onto the physical world — as if they are there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search for things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world.

Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.

Unity3D is one such company that provides powerful tools to make rich, deeply engaging AR experiences that intelligently interact with the real world.

A few examples are:

  1. HoloMaps: This solution designed using Unity by Tazqtile displays topography, infrastructure, and buildings in a holographic model and overlays real-time data to bring contextually relevant information to a map.
  2. Infinity QF50 X-Ray App:  Used in the Automotive industry and designed on Unity, it disrupts the traditional showroom experience for a customer/salesperson.

It helps the car buyer to understand the car’s inner workings with having to open the hood:

  1. Wayfare AR: It is used to enhance the shopping experience for furniture and interior design shoppers. They can easily visualise how their home would look and help use floor space effectively. All they need to do is to drag and drop furniture designs with their smartphone’s viewfinder.
  2. AR Games: Unity is a preferred platform to create immersive games. With the latest industry-leading developer experience, right tool sets, and strategic partnerships, Unity has been able to impress leading game studio firms like Rovio, Niantic, and Ludia, to name a few.

Unity XR platform has developed a new architecture that improves the support for existing and future AR and VR platforms.

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